Fear of the Big “P”

11 Oct

I respect missionaries – their job is incredibly hard. Conveying a message to people who don’t want to hear it is a skill that is incredibly difficult and demoralizing. Even when it’s something you believe in, it’s demoralizing not to make any progress. Promoting your own book feels like preaching to the unconverted.

“Promotion” is a dirty word. No one wants to be bombarded with ads – eventually, they become part of the background. For example, there’s two ads on this page that you haven’t even noticed. What I find that works is that you want to be catered to; if you feel like you’re being courted rather than lectured, it’s far more effective.

Take elections, for example. Direct mailings – straight to garbage. Robocalls – turned off. Staffers calling you… okay, I’ll listen to you. Staffers coming to your door – I’ll be polite. The actual candidate showing up to your door? Wow!

I’ve voted for someone on my city council purely because they came to my front door and made their pitch. Wouldn’t have voted for them otherwise. I’m going to vote for my state rep, even though I voted against them in the last election, because they bothered to personalize their response to me instead of a form letter. It doesn’t take much to convince me, even though I know it’s probably just a staffer in her office. They bothered to try. I know what a form letter looks like, but you had a real person respond to me – you got my vote.

That’s why I use this blog – it’s a way of promoting my books in a way that… hopefully doesn’t annoy you. My hope is that you get a taste of my writing, you like what you see, and you want to see more. I’ve got plenty of free samples in my Stories page and I keep my Kindle prices low ($1.99) to help make it easy for you to get my books.

So again, I’m going to shill for my new book, Defending Our Sacred Honor, and ask you – what advertising seems to work for you? I can’t approach all of you in person and suggest you read my book. I can’t go to conventions at the moment so I can do that in a friendlier way. I don’t have your phone number (I don’t want your phone number), so what kind of promotions work for you? Doesn’t have to be book related. Let me know in the comments below!

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