Tag Archives: advertising

Fear of the Big “P”

11 Oct

I respect missionaries – their job is incredibly hard. Conveying a message to people who don’t want to hear it is a skill that is incredibly difficult and demoralizing. Even when it’s something you believe in, it’s demoralizing not to make any progress. Promoting your own book feels like preaching to the unconverted.

“Promotion” is a dirty word. No one wants to be bombarded with ads – eventually, they become part of the background. For example, there’s two ads on this page that you haven’t even noticed. What I find that works is that you want to be catered to; if you feel like you’re being courted rather than lectured, it’s far more effective.

Take elections, for example. Direct mailings – straight to garbage. Robocalls – turned off. Staffers calling you… okay, I’ll listen to you. Staffers coming to your door – I’ll be polite. The actual candidate showing up to your door? Wow!

I’ve voted for someone on my city council purely because they came to my front door and made their pitch. Wouldn’t have voted for them otherwise. I’m going to vote for my state rep, even though I voted against them in the last election, because they bothered to personalize their response to me instead of a form letter. It doesn’t take much to convince me, even though I know it’s probably just a staffer in her office. They bothered to try. I know what a form letter looks like, but you had a real person respond to me – you got my vote.

That’s why I use this blog – it’s a way of promoting my books in a way that… hopefully doesn’t annoy you. My hope is that you get a taste of my writing, you like what you see, and you want to see more. I’ve got plenty of free samples in my Stories page and I keep my Kindle prices low ($1.99) to help make it easy for you to get my books.

So again, I’m going to shill for my new book, Defending Our Sacred Honor, and ask you – what advertising seems to work for you? I can’t approach all of you in person and suggest you read my book. I can’t go to conventions at the moment so I can do that in a friendlier way. I don’t have your phone number (I don’t want your phone number), so what kind of promotions work for you? Doesn’t have to be book related. Let me know in the comments below!

Why You Should Read Sci-Fi

29 Sep

If Christopher Booker is right, and there are only seven basic plots, then why do we keep reading them in the same genre? It’s time to branch out and take a chance… and the first place you should go is science fiction. Why? Because it has a great secret that no other genre has.

The universe is a character.

This can be terribly exciting. The way the author uses the universe tells you everything about the story he wants to tell. Let me use one of my own universes as an example – the Fatebane universe is one of a balkanized space. Every planet is its own government, loosely united in an Association, which means although you have basic human rights, how they’re enforced or applied in different contexts vary considerably. The title character’s job is to defend this Association – who wants to destroy it? Those who wish to consolidate power. So I’m telling a story about the balance between personal freedom vs. desire for stability.

Contemporary fiction is supposedly easier – you already know the universe. You don’t have to figure out what is happening in the world because you live there. And yet… that is a lie. The setting of your favorite “serious” fiction is simply another universe. Saving Fish From Drowning by Amy Tan introduces you to the universe of Chinese older women who live in California; it also introduces you to their life stories, which are set during the Chinese Civil War. The difference between my universe and this one is that… oh, I’ve heard of that.

Mystery writers are constantly trying to build a quirky universe; gardeners who solve murders, Navajo (Dine) detective solving homicides on the rez… all of them are in the real world, but deliberately show you a part of the real world that you’re not familiar with. If you worked at a pizza joint and someone was helping the police with solving death by cheesy crust, you wouldn’t buy it. Because you’re infinitely familiar with the universe.

So what you really want is to discover a new universe.

Since the universe is a character in and of itself, sci-fi helps you do that with ease. To quote one of my favorite authors, John Steakley, the difference between fantasy and sci-fi is “a hobbit or two.” So if you prefer not to learn the tech, fantasy is the same idea without it. Again, how the author constructs the universe tells its own story. So why bother pretending you know the real world and dive deep into an imaginary one?

Let’s take my recent book, for example, Defending Our Sacred Honor. I put at the beginning of a civil war between Earth and its colonies. The problem is that the Terran Confederation Space Force is a science and exploration agency, not really designed for space warfare. So how does an increasingly dominant Earth in a world filled with humans who have overcome death fight this independence movement? Simple… sell commissions to the highest bidder.

I’ve already thrown out three things that might appeal to you. Wait a minute… humans who have overcome death? How did we get that? What kind of society does that create? Why do the colonies want to break away? And how on Earth do rich boys/girls do trying to fight a war that covers multiple solar systems?

Do you start to see the appeal of sci-fi now? Or at least my book? 😀 Of course, I could be off base. Am I preached to the converted? Or is there something about sci-fi that turns you off to reading it? Let me know in the comments section below!

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