Tag Archives: Selling

Return on Investment

21 Sep

Well, that’s disappointing. This has been the third month of my social media expansion and although I now have 7800 followers across 5 platforms, my return on investment has been… far lower than I wanted.

Okay, this is going to sound like whining, and… maybe it is. Thankfully, I haven’t spent any money yet (although maybe I should), but I have invested a significant amount of time into Albigensia Press and getting its name out there. How much? It takes me about 20-30 minutes each day to write these blog posts and another 30-60 minutes each day to grow followers. I do this 6 days a week, so let’s just call it an hour a day. So I’ve spent 78 hours of my life building this up.

So I was estimating a 1% return on investment. The hope was that 1% of the people who follow me would actually be willing to buy one of my books. That’s a hideously low number, but considering the miniscule amount of marketing I’ve absorbed over the years, I thought that was significantly conservative.

<whine mode> Turns out I was way over estimating. I’ve sold (drum roll please) exactly 9 books in three months! Are you #*$&@#($ kidding me?! That’s a tenth of a percent! Exponentially smaller. What the #*$& do I have to do?! </whine>

Am I concerned with the money? No. No one becomes a writer (or teacher… and I’m both!) to become rich. The investment I want is for people to actually read my work. Now if you’re reading this (sigh), I guess that counts. After all, this blog does force me to build up my writing ability, and… that’s investment, right? But it’s hard to be hopeful. Especially since this takes a significant amount of time out of my day.

Now here’s the positive spin – nine books is more than I have ever sold than in the last 10 years I started publishing my own books. So I guess if I look at it from investing a significant amount of time, I get a significant increase in readers, then… I’m on the right path. But man, it’s hard to be positive.

Now… am I about to stop? No, because as I explained above, I am making progress. But Lord, I was hoping to make more progress. Are you on the same path as me? Did your grounded expectations turn out to be woefully optimistic? Let me know in the comments below!

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